Customer Review Marketing

Many businesses have a steady flow of foot traffic and word of mouth recommendations that help them maintain a customer base.

However, any company that wants to grow needs to look beyond what has worked in the past.

In this day and age, how you are portrayed online influences how potential customers view your products and services.

The first thing a person does these days is do an internet search on your business.

This is especially true of the younger generations – the ones you need to win over in order to continue growing your business for years to come.

Reviews on Google or sites such as Yelp or Facebook are a huge part of your online reputation.

Positive reviews from customers increase your sales – bottom line.

When people search for your business online and see a history of satisfied buyers, they are more likely to use your products and services.

Having online reviews from people who have had a good experience with you proves to potential purchasers that you are trustworthy and do good business.

Negative reviews online lessen the chance that a potential new customer will contact you.

Research has shown that even one bad review hurts your chance of gaining a new customer by 22 percent.

Having more than four bad reviews can take away up to 70 percent of new consumers.

Not having any reviews can also have a negative impact on your image.

It shows people that your business hasn’t made enough of an impression on a customer. This means they didn’t even see the point in putting forth the effort it takes to write a review.

Putting effort into maintaining a positive online reputation means that you are investing in your future.

Great reviews means you’re doing great business and customers recognize that.

Even negative reviews can help. It gives you the chance to address issues with the consumer and make it right.

Most times if a business reaches out to an unsatisfied customer and addresses their concerns, they go back and delete or even change their negative review.